Arthro-Pilates and Lupus





Hope In A Jar

Selling lotions, potions and feeding on the fact that we don’t have a notion. This just about sums up the skin care industry. This multi-billion dollar a year business is consumerism at it’s worst and at it’s most naïve.

Every day, in response to cleverly created advertisements solely designed to rob us of our hard earned cash, Canadian women flock to the cosmetics counter in a desperate search for the ever, elusive fountain of youth in the form of a miracle cream. For years, I stood behind those fluorescent lit display cases pushing the latest and greatest in skin care and selling creams that ranged in price from $40 to $500 an ounce and that promised younger, firmer and less wrinkled looking skin. I’ve been to the puppet show and I’ve seen the strings!

If truth be told, your money is going to waste, unless of course you are interested in buying pretty packaging and footing the cost for beautiful young models used in television and print ads who aren’t old enough to have any wrinkles and if they are, computerized airbrushing will erase this “reality” and create the look of that flawless skin that we ourselves long for. Most of us understand that we are being manipulated into spending our money foolishly, so why do we keep going back? HOPE!

We have been told that somewhere, out there, is that one cream that will reverse the aging process, that will turn back the hands of time, and that will make us look eternally youthful. No matter how intelligent we women are, we still choose to stick our heads in the sand and to believe the outrageous claims from cosmetic companies of expensive, exotic and sometimes downright offensive ingredients such as placenta making a difference in our appearance, when in reality the only difference it will make is in the thickness of their stock holders wallets. If that cream does exist, then it should be called “Denial In A Jar”. There is presently nothing being sold at the cosmetic counter level that will do anything for your skin other that to superficially and temporarily moisturize, lubricate and slough off a few dead skin cells. If the ingredients could actually penetrate the layers of our epidermis in order to somehow change it’s structure, it would then be considered a drug and could not be legally offered for sale in department stores. We are being sold a dream, a fantasy and a lie, based on our need and longing to appear younger.

Heredity, sun exposure and lifestyle are the only things that can determine how our skin will age. Short of having surgical cosmetic procedures, nothing else will make but a dent in how our skin looks.

Although I am strongly opposed to society’s obsession with cosmetic surgery, I do think that if you want to see results in this area, you would be better off saving your money and giving it directly to the surgeon. Given that the skin care industry is making more and more money each and every year, it seems that we are still hopeful, albeit a false hope and are still quick to believe in this scam. Here’s a question for you. “If these creams actually did work, why would it be necessary for the cosmetic companies to keep creating new ones”?

The answer is, because they don’t work! We are the cosmetic industry’s “cash cow” are being sold a false bag of goods and are willing participants in their money making venture that only perpetuates the myth of anti-aging creams that simply don’t exist!


©Lori Weisbrod


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